Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL's John Miller examines TV exposure for Tour de France sponsors and notes research firm IFM Group estimates that the "average exposure value for a team ranges from $8 million for a low-ranking team to more than $100 million for a team with a top finisher." IFM Group Head of Global Solutions Ulrich Lacher said cycling "is still a great advertising investment if you can deal with the doping risk, and that can be handled with good crisis management." Europcar is sponsoring cycling for the "first time this year, paying roughly two-thirds" of its team's $9.2M annual price tag. Europcar Communications Dir Marine Boulot said the rental car company's marketers are "calculating every second that our logo is seen on the screen" (WALL STREET JOURNAL, 7/22).

TRIPLE THREAT POSITION: In Chicago, Joe Cowley notes 2K Sports last year "took full control of the hoops gaming world" when it put Bobcats Owner Michael Jordan on the cover of "NBA 2K11," and the addition of Basketball HOFers Magic Johnson and Larry Bird to covers of this year's video game is the "foot on the throat for what little remaining competition was left." 2K Sports last year sold 5 million copies of its NBA game, indicating that Jordan "is instant green," not only for the "older ­gamers who grew up watching him, but a younger generation that only has heard of his legend." Futhermore, the "real beauty" in the "NBA 2K12" cover idea is that it is "all but NBA lockout-proof" (CHICAGO SUN-TIMES, 7/22).

JOIN THE BREW CREW: Caterpillar Global Mining and the Brewers Thursday announced a new corporate partnership, and the company’s “first promotion is a big one.” Caterpillar, which moved into the Milwaukee market with its acquisition of Bucyrus Int'l Inc., said that it “will purchase a total of 10,000 Terrace Level Reserved tickets to games” next Tuesday and Wednesday against the Cubs at Miller Park, and “make them available to fans for free.” There will be 5,000 free tickets for each game (JSONLINE.com, 7/21).

ROUNDUP: UFC has reached a multiyear sponsorship deal with Boston Pizza, making the Canadian chain an exclusive partner of the MMA organization in the country (MARKETINGMAG.ca, 7/20)....Puma has signed a multiyear sponsorship deal with EPL club Tottenham Hotspur and South Africa men's soccer MF Steven Pienaar (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/07/22/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/07/22/Marketing-and-Sponsorship/Roundup.aspx

CLOSE