TNT's NASCAR Sprint Cup Series Quaker State 400 telecast from Kentucky Speedway was last week's most-viewed sports telecast with a 3.0 U.S. rating and 5.0 million viewers last Saturday night. Those figures are also up 7% and 8%, respectively, from a 2.8 rating and 4.6 million viewers for the comparable race from Chicagoland Speedway last year. With one race remaining on TNT's Sprint Cup schedule, the net is averaging a 3.2 rating for five races, up 7% from a 3.0 rating last year.
SOUTHERN COMFORT: The '11 Copa America, which is the primary South American international soccer tournament, accounted for six of the top 10 most-viewed sports telecasts on broadcast TV last week. The July 4 Chile-Mexico group stage match on Univision topped all telecasts for the week with 4.0 million viewers, with the July 8 Peru-Mexico match ranking second (3.4 million viewers).
DEERE IN THE HEADLIGHTS: CBS earned a 1.6 rating and 2.3 million viewers for coverage of last week's final round of the PGA Tour John Deere Classic, up 33% and 29%, respectively, from a 1.2 rating and 1.8 million viewers for the final round last year.
STREET PERFORMER: Versus averaged 521,000 viewers for last Sunday's Izod IndyCar Series Honda Indy Toronto, marking the network's second most-viewed race in three seasons of broadcasting IndyCar. The most-viewed race remains this year's June 11 Firestone Twins 275s from Texas Motor Speedway, which averaged 525,000 viewers.
The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.
| TELECAST | DATE | NET | TIME (ET) | RAT. | VIEWERS (000) |
| Soccer: Copa America: Chile-Mexico | 7/4 | Univision | 8:20-10:45pm | 1.8 | 4,032 |
| Soccer: Copa America: Peru-Mexico | 7/8 | Univision | 819-10:39pm | 1.7 | 3,411 |
| MLB: (regional) | 7/9 | Fox | 4:08-7:19pm | 1.9 | 2,863 |
PGA Tour: John Deere Classic:
Final Round | 7/10 | CBS | 3:00-6:12pm | 1.6 | 2,329 |
Golf: U.S. Women's Open:
Final Round (bonus)* | 7/10 | NBC | 8:00-10:00pm | 1.3 | 1,892 |
Soccer: Copa America:
Argentina-Colombia | 7/6 | Telefutura | 8:30-11:00pm | 0.9 | 1,807 |
PGA Tour: John Deere Classic:
Third Round | 7/9 | CBS | 3:00-6:00pm | 1.1 | 1,509 |
Soccer: Copa America:
Brazil-Paraguay | 7/9 | Univision | 2:49-5:00pm | 0.7 | 1,301 |
| Soccer: Copa America: Uruguay-Peru | 7/4 | Telefutura | 6:00-8:30pm | 0.6 | 1,279 |
Soccer: Copa America:
Uruguay-Chile | 7/8 | Telefutura | 6:00-8:30pm | 0.6 | 1,180 |
Golf: U.S. Women's Open:
Final Round | 7/10 | NBC | 3:00-6:00pm | 0.8 | 1,135 |
| F1: Santander British GP | 7/10 | Fox | 12:00-1:49pm | 0.7 | 1,116 |
Soccer: Copa America:
Colombia-Bolivia | 7/10 | Telefutura | 2:48-5:00pm | 0.5 | 983 |
Soccer: Copa America:
Venezuela-Ecuador | 7/9 | Telefutura | 5:25-7:30pm | 0.4 | 841 |
Golf: U.S. Women's Open:
Third Round | 7/9 | NBC | 3:00-6:00pm | 0.6 | 841 |
Soccer: Copa America:
Bolivia-Costa Rica | 7/7 | Telefutura | 6:00-8:30pm | 0.5 | 821 |
| U.S. Open of Surfing (taped) | 7/9 | CBS | 1:00-2:00pm | 0.5 | 665 |
| "ESPN Sports Saturday" | 7/9 | ABC | 4:00-6:00pm | 0.5 | n/a |
NOTE: * = Final round finished on Monday due to weather delays.
| TELECAST | DATE | NET | TIME (ET) | RAT. | VIEWERS (000) |
NASCAR Sprint Cup:
Quaker State 400 (Kentucky) | 7/9 | TNT | 7:29-10:49pm | 3.0 | 4,968 |
FIFA Women's World Cup
Quarterfinal: U.S.-Brazil | 7/10 | ESPN | 11:00am-2:36pm | 2.3 | 3,890 |
FIFA Under-17 World Cup Final:
Mexico-Uruguay | 7/10 | Galavision | 6:29-9:28pm | 1.0 | 2,191 |
| MLB: Mets-Giants | 7/10 | ESPN | 7:59-11:04pm | 1.3 | 1,972 |
Nathan's Famous Hot Dog
Eating Contest | 7/4 | ESPN | 12:00-1:00pm | 1.1 | 1,949 |
NASCAR Nationwide Series:
Feed The Children 300 (Kentucky) | 7/8 | ESPN | 7:30-10:20pm | 1.0 | 1,586 |
FIFA Women's World Cup
Quarterfinal: Japan-Germany | 7/9 | ESPN | 2:41-5:19pm | 1.0 | 1,515 |
FIFA Women's World Cup
Quarterfinal: France-England | 7/9 | ESPN | 11:30am-2:41pm | 0.9 | 1,349 |
FIFA Women's World Cup:
Sweden-U.S. | 7/6 | ESPN | 2:33-4:51pm | 0.8 | 1,259 |
Boxing: Light Middleweights:
Paul Williams d. Erislandy Lara | 7/9 | HBO | 11:17pm-12:05am | 0.7 | 1,116 |
