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Marketing and Sponsorship

Visa Expects U.K. To See $1.2B Influx In Spending During Olympics, Paralympics

Visa today announced that it expects the U.K. to see a $1.2B influx in consumer spending during the seven weeks of the ‘12 Olympic and Paralympic Games. The consumer spending prediction is the biggest ever for a host country. Between the opening and closing ceremonies of the ‘12 London Games, Visa predicts the U.K. economy will see a $995M boost from consumer spending. The Paralympic Games that follow will add another $206M to the economy. The retail and travel sectors will be the biggest beneficiaries. They will see $814.8M in spending. Supermarkets will see $128M, retailers will see $296M and restaurants and bars will see $130.6M in spending. The influx in spending primarily will result from foreign visitors to the U.K. Domestic consumer spending is expected to rise just $65.8M. Visa, which is celebrating its 25th anniversary as a worldwide Olympic sponsor, also announced that it has added four Olympians and Paralympians to its team of athletes for the ‘12 Games. Joining its team are Paralympic swimmer Jessica Long, distance runner Lopez Lomong, wheelchair basketball player Alana Nichols and gymnast Alicia Sacramone. They join a team that includes swimmer Michael Phelps, gymnast Nastia Liukin and decathlete Bryan Clay, among others.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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