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Marketing and Sponsorship

South Carolina Fans Scramble To Buy Gamecock Gear After CWS Title

After the Univ. of South Carolina won its second consecutive College World Series title Tuesday night, The College Shoppe Owner Dennis Edwards picked up "as much merchandise as he could" for his store in Rock Hill, S.C., according to Darin Gantt of the Rock Hill HERALD. After "learning from last year's demand, Edwards pre-ordered 144 T-shirts, and they were gone by lunch time Wednesday." His employees "threw the doors open two hours early Wednesday to accommodate customers trying to be the first in line." Edwards planned to drive to Augusta, Ga., "to pick up more from printers," and there is "another shipment of a different style coming from Pennsylvania on Friday." He said, "We probably sold about 600 shirts last year. ... We do good business on South Carolina and Clemson during the football season and at Christmas, but I never expected to sell that many" (Rock Hill HERALD, 6/30). Eat More Tees employee Kevin Schumacher said that his company in Columbia, S.C., "began printing 448 'National Champions' shirts almost as soon as the game ended Tuesday night" (WISTV.com, 6/29). South Carolina-based retailer Palmetto Moon co-Owner Robert Webster estimated that USC's title would "double their sales within 24 hours" (ABCNEWS4.com, 6/30).

WEST COAST CUSTOMS: In Colorado, Brittany Anas reports at Univ. of Colorado retailers around Boulder this week, "Pac-12 shirts were being unpacked and embargoed to go on sale Friday" as CU makes its official move to the conference. T-Galaxy Manager Nina Razo predicted a design that features images of all Pac-12 helmets will be the "hottest seller." Razo expects a "shirt that has the Buffs' 2011 football schedule printed on the back will also go fast." Where the Buffalo Roam Manager Paul Johansen said that the store "received two dozen hats with the Pac-12 logo on them that immediately sold out." In addition, the CU bookstore "has been taking pre-orders online for Pac-12 shirts" (BOULDER DAILY CAMERA, 7/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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