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Marketing and Sponsorship

Marketplace Roundup

YAHOO SPORTS' Doug Farrar reported Lions DT Ndamukong Suh during the ongoing NFL lockout is spending time working for Subway, a brand he endorses. Suh said, “I’m running around on a part-time job with them, bringing avocados to the various restaurants in the Detroit area. It’s a lot of fun and I’m enjoying it. And sometimes, when it becomes busy during the lunch hour, I become a sandwich artist and help the rush line move a little bit quicker. Just to help them out” (SPORTS.YAHOO.com, 6/30).  

FLIGHT OF THE PHOENIX: BBVA Compass has signed a multiyear marketing agreement with the WNBA Mercury. As a part of the agreement, an all-female BBVA Compass Business Leadership Board will be created. BBVA Compass also will host a financial literacy program with the Mercury’s Adopt-A-Team prior to the team's August 11 home game, and also will be the presenting sponsor of the Mercury’s Girls Night Out pack (BBVA).

KEEP YOUR ENEMIES CLOSE: Former tennis players Bjorn Borg and John McEnroe announced Friday that they will launch a limited edition underwear collection in August, with 4% of the sales being donated to the John and Patty McEnroe Foundation. McEnroe and Borg each designed two underwear styles for the collection, which will only be available for a short period of time. The collection will be available in 17 markets including large parts of Europe, Canada, the U.S. and through the online store on Bjorn Borg's website (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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