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Volume 24 No. 155
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U.S. Wholesale Sales Of Sporting Goods Totaled $74.2B In '10, Up 3.5%

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U.S. wholesale sales of sporting goods equipment, sports apparel, licensed merchandise, athletic footwear and fitness equipment last year totaled $74.2B, up 3.5% from $71.6B in ’09, according to data from SGMA’s annual State of the Industry report. The increase marks the largest one-year growth swing in the sporting goods industry in nearly 20 years. The largest category, athletic apparel, saw $29.6B in wholesale sales in ’10, up 4.8%. Sporting goods equipment reached $20.4B and athletic footwear sales were at $12.6B. When respondents were questioned about international growth, 88% said their company’s sales would increase abroad in ’11, with the leading international markets being Asia, Australia, Canada, South America and the U.K. Sixty-percent of respondents also indicated they believed their company would need additional manufacturing capacity in ’11 and will increase production by an average of 33%. Another 83% of respondents said their companies took orders online, with total internet sales volume increasing 14% from ’09 and direct sales to consumers up 8%. Listed below is a breakdown of sporting goods industry sales last year, compared to ’09 (THE DAILY).

% +/-
Sports equipment
Exercise equipment
Sports apparel
Athletic footwear
Licensed merchandise

METHODOLOGY: Estimates of manufacturer’s shipments are based on annual the SGMA State of the Industry survey of sporting goods/fitness companies, shipment data provided by a sample of manufacturers, confidential discussions with public companies, data from trade organizations and the U.S. government, consumer buying surveys, interviews with industry execs and analysis of economic reports, sports participation studies and media coverage.