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Volume 24 No. 156
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Shooting For The Goal: Wells Fargo Signs Multiyear Sponsorship With MLS Earthquakes

The MLS Earthquakes have signed a multiyear partnership with Wells Fargo. The S.F.-based bank will sponsor the team’s Goals for Education campaign, which donates $250 to local education programs for every goal scored by the Earthquakes, as well as the Soccer Mom of the Match award. The bank will also sponsor the Earthquakes’ regional 4v4 soccer tournaments for youth and adults. Wells Fargo will become presenting sponsor of Saturday's game against the Red Bulls at Stanford Stadium and the Aug. 6 game against the Timbers. According to Earthquakes President David Kaval, the deal helps put the team’s sponsorship revenue up 40% from '10. The team this year has signed Kaiser Permanente, Farmers Insurance, 7Up/Snapple and Gordon Biersch. “It’s a really positive sign as we move toward (building) the new stadium,” Kaval said. “We’ve taken some categories where we weren’t that strong and really bolstered things.”