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Volume 24 No. 114

Research and Ratings

The Izod Indycar Series is averaging 2.3 million viewers through five races across ABC and Versus, up 28% from 1.8 million viewers through the same point last year (six races). The series saw its signature Indianapolis 500 telecast average 6.5 million viewers this year, up 12% from last year's record-low 5.8 million viewers. Last Saturday's Firestone Twin 275s from Texas Motor Speedway averaged 525,000 viewers on Versus, making it the net's most-viewed IndyCar telecast since it began airing IndyCar races prior to the '09 season. During the '08 season, the last year that ESPN/ESPN2 aired IndyCar races, only one telecast finished with fewer than 525,000 viewers, an 11:00am ET replay of the Indy Japan 300 that had already aired live the night before.

'11 IZOD INDYCAR SERIES
DATE
RACE
NET
START (ET)
VIEWERS (000)
3/27
Honda GP of St. Petersburg
ABC
12:30pm
1,840
4/10
Honda Indy GP of Alabama
Versus
3:36pm
304
4/17
Toyota GP of Long Beach
Versus
4:13pm
323
5/2
Sao Paolo Indy 300*
Versus
n/a
n/a
5/29
Indianapolis 500
ABC
12:04pm
6,711
6/11
Firestone Twin 275s (Texas)
Versus
8:52pm
525

NOTE: * = Race excluded from '11 figures after rain out on Sunday. Race was run on the following Monday on Versus.

'10 IZOD INDYCAR SERIES
DATE
RACE
NET
START (ET)
VIEWERS (000)
3/14
Sao Paulo Indy 300
Versus
11:54am
411
3/28
Honda GP of St. Petersburg^
ABC
n/a
n/a
4/11
Indy GP of Alabama
Versus
3:49pm
310
4/18
Toyota GP of Long Beach
Versus
4:21pm
490
5/1
Road Runner Turbo Indy 300 (Kansas)
ABC
1:30pm
969
5/30
Indianapolis 500
ABC
1:00pm
5,793
6/5
Firestone 550k (Texas)
Versus
8:04pm
518

NOTE: ^ = Race excluded from '10 figures after rain out on schedule Sunday. Race aired the following Monday on ESPN2.