The Mavericks saw the biggest percentage gains in Facebook friends and Twitter followers among playoff teams during the '11 NBA postseason, up 156% and 97%, respectively, between April 15 and June 13. All NBA playoff teams saw double-digit percentage gains on their official Facebook page, while the league's official page also saw a 17.5% bump. Teams also saw big gains among Twitter followers, with the Heat up 72% and Bulls up 51%. Listed below are the number of Facebook friends gained for each NBA Playoff team from April 15 through June 13, as well as Twitter followers gained for those same teams during that timeframe (THE DAILY).
| NBA PLAYOFF TEAM FACEBOOK FOLLOWER GAINS |
| TEAM | APRIL 15 | JUNE 13 | % GAIN |
| Mavericks | 432,276 | 1,106,387 | 155.9% |
| Thunder | 361,392 | 588,862 | 62.9% |
| Heat | 2,053,426 | 3,208,615 | 56.3% |
| Bulls | 1,891,198 | 2,837,584 | 50.0% |
| Grizzlies | 53,721 | 80,032 | 49.0% |
| Knicks | 688,857 | 1,004,908 | 45.9% |
| Hawks | 116,019 | 160,901 | 38.7% |
| Magic | 757,871 | 944,445 | 24.6% |
| Hornets | 32,620 | 40,406 | 23.9% |
| Spurs | 599,862 | 742,591 | 23.8% |
| Celtics | 3,895,565 | 4,738,383 | 21.6% |
| Pacers | 82,069 | 99,493 | 21.2% |
| Lakers | 7,544,815 | 9,059,990 | 20.1% |
| Trail Blazers | 248,781 | 292,259 | 17.5% |
| 76ers | 150,404 | 173,122 | 15.1% |
| Nuggets | 524,075 | 593,517 | 13.3% |
| NBA | 8,168,211 | 9,594,905 | 17.5% |
| NBA PLAYOFF TEAM TWITTER FOLLOWER GAINS |
| TEAM | APRIL 15 | JUNE 13 | % GAIN |
| Mavericks | 48,161 | 94,891 | 97.0% |
| Heat | 137,181 | 235,579 | 71.7% |
| Bulls | 107,337 | 162,490 | 51.4% |
| Thunder | 36,937 | 55,050 | 49.0% |
| Grizzlies | 23,262 | 34,083 | 46.5% |
| Celtics | 159,448 | 204,372 | 28.2% |
| Hawks | 21,562 | 26,483 | 22.8% |
| Hornets | 25,487 | 30,216 | 18.6% |
| Pacers | 22,089 | 25,971 | 17.6% |
| 76ers | 30,549 | 35,702 | 16.9% |
| Knicks | 91,117 | 106,142 | 16.5% |
| Trail Blazers | 31,980 | 37,122 | 16.1% |
| Spurs | 55,777 | 63,808 | 14.4% |
| Nuggets | 40,497 | 44,978 | 11.1% |
| Lakers | 1,934,618 | 2,085,399 | 7.8% |
| Magic | 1,059,237 | 1,074,232 | 1.4% |
| NBA | 2,450,109 | 2,680,234 | 9.4% |
