In Boston, Jason Woods reported the Red Sox “will produce an online video for the ‘It Gets Better Project,’ an antibullying campaign aimed at helping gay youth.” Friday’s announcement came “in response to a petition started by a 12-year-old New Hampshire boy who garnered nearly 10,000 signatures in a matter of days.” The team “didn’t specify which players would participate, or what the video would say.” The Red Sox “become the third baseball team to pledge support for the project in less than a week,” joining the Giants and Cubs (BOSTON GLOBE, 6/5).
MAKING THEIR MOVE: In N.Y., Stefan Bondy writes while Knicks Owner James Dolan is "confusing and frustrating his team’s supporters," the Nets are "gearing up for a run at the city’s basketball fan base." With the Knicks “raising their ticket prices about 50% for next season,” the Nets are “promoting themselves as the cheaper alternative just five miles away.” The team on its website states, "Our No. 1 priority in pricing tickets (for Brooklyn) was to ensure Nets games are accessible to everyone" (N.Y. DAILY NEWS, 6/6).
SPONSOR EXPOSURE: NHL Panthers President & COO Michael Yormark on Twitter said the team’s “sponsor revenue is in the top 3rd of the NHL.” In Miami, George Richards wrote with “all the advertising plastered on every nook and cranny” of BankAtlantic Center, the Panthers “should be in the top three of the league and not just the top third.” Meanwhile, Yormark noted the Panthers “were not in the top ten teams in the NHL in comp tickets this season” (MIAMIHERALD.com, 6/4).
ON THE PROWL: The Bobcats yesterday ran a full-page ad in the Charlotte Observer touting ’11-12 season tickets starting at $6.25 per game. The ad also featured a promotion to buy two season tickets and get two free (THE DAILY).