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Volume 24 No. 112

People and Pop Culture

The Blackhawks have added the title of CEO to team President JOHN MCDONOUGH. McDonough took over operations for the organization in '07, and during his tenure the team has increased its season-ticket sales from 3,400 to more than 14,000, sold out 146 consecutive games and boasted the NHL’s best regular-season attendance average for the past three seasons. McDonough helped the Blackhawks secure the '09 NHL Winter Classic, which was played before 40,818 fans at Wrigley Field. He also signed integral local media deals with Comcast SportsNet, WGN Television and WGN-AM (Fred Dreier, SportsBusiness Journal). In Chicago, Chris Kuc reported McDonough "recently completed extensive meetings that assessed every aspect of the organization," and he was "disappointed in the Hawks' failure to repeat their 2010 championship, but not overly surprised." McDonough: "There were so many changes, and it was such a huge transition with maybe a 40 percent (roster) turnover." On whether the Blackhawks are making money, McDonough said, "We're making great, great progress in that area. It's vastly improved" (CHICAGO TRIBUNE, 6/1). Comcast SportsNet Chicago's David Kaplan said, “John McDonough has done the unthinkable. To take the franchise where it was to where it is today -- the value of the franchise has gone up exponentially, they won the Stanley Cup, they are a first class organization. And today ROCKY WIRTZ rewarded him” (“Chicago Tribune Live,” Comcast SportsNet Chicago, 6/1).

Stern cites the UNICEF TAP project
as an out-of-the-box idea
In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, UNICEF U.S. Fund Exec Dir CARYL STERN.

What I like in an insight: When someone asks you how do you balance your work life with your personal life, just tell them "some days better than others," then smile.

An influential person in my career: MORT CLARKE. He was my professor my freshman year of college for an acting course. He taught me "You don't forget lines, you just don't care to say them," showing me that attitude is everything. I have held this in my mind for over 30 years.

An out-of-the-box idea: The UNICEF TAP Project -- a campaign that has restaurants asking their patrons to pay $1 for the glass of usually free tap water on their table because close to 5,000 children die each day from causes related to lack of access to good, clean healthy drinking water, and when that dollar is given to UNICEF it provides water to a child for 40 days. 40 days!

A timeless idea: Every outfit looks better when you add a scarf to it.

A business deal: Anything where the beneficiary shares his/her "profits" with the world's children ... like the UNICEF partnerships with Gucci, Pampers, American Airlines, Mont Blanc, Hallmark, etc.

A sports facility: Wow, there are a few that immediately come to mind. I loved the old Yankee Stadium, think the new Citi Field is fabulous, can't walk in Madison Square Garden without re-living my first NBA and NHL experiences there, and was wowed by the Devils' new arena in Newark. But, I do love day games at Wrigley Field when I am in Chicago.

A strategy: Put one foot in front of the other.

A hire: I have a senior management team that is amazing. Each one is so different, and collectively the sum is even greater than its parts!

A brand: I am 100 percent loyal to Lipton Tea. I like other teas -- and I know there are fancier teas -- but given the choice, I am a Lipton girl.

A trend: When I was 8 years old, I was willing to give my life for a pair of go-go boots.

An innovation: Was there life before I had a BlackBerry?

A pro league or team business initiative: NBA Cares is phenomenal -- and the MLB response to the earthquake in Japan, using the opening week to raise dollars! And, of course, Barcelona's putting UNICEF on their shirts and the stuff MLS does!
A story that bears watching: The plight of children around the world -- did you know that each and every day, 22,000 children die of causes we already know how to prevent, but don't?

An idea or invention I wish I had thought of: Suitcases with wheels.

A fantasy job: I'm torn between truly having a position of influence to right the world's injustices and having one that would allow me to sit on my front porch all day...

My job: Absolutely believing in what we do and simultaneously feeling like what I do matters.

Sports: The thrill of the game -- the challenge -- the stretch!

Sports business: It may be work, but it's still fun.

Sports media: The way the action and the passion are captured. And, I especially appreciate when sports media is used to help children. When ESPN put up a picture of me with SAMMY DALEMBERT raising money for Haiti, the response was phenomenal -- they helped us to save lives!

Sports technology: The adaptation of prosthetic devices (especially those for kids) that enable people to still play sports.

Competing: The joy of the win -- the agony of the defeat.

The future of sports business: I am awed by the use of sports for "good" -- the way all of the leagues are giving back.

Sports fans: Their energy, their passion!

What I would like to change: The fact that 22,000 children are dying each day from causes we can prevent -- I want to see that number come down to zero. No child should die from a preventable cause!

Change in what I do: Eat less/exercise more.

See: All three of my sons grown into adulthood, happy, healthy and wise.

See more of in sports: Respect for women's leagues/teams/athletes.

See less of in sports: Athletes who forget that children look up to them as role models.

See less of in sports business: Greediness.

Eliminate: Neonatal Tetanus -- a disease UNICEF has teamed up with Kiwanis International to "eliminate" in the next five years.

What I don't like in general: Stereotypes and those whose bigotry propels them to act on those stereotypes.

Pet peeve: When one of my sons or my husband leaves the seat up.

In sports: My own talent level. In my next life I will be an athlete.

In business: Companies and individuals that forget that business is comprised of people.

About sports fans: Those jerks who sat behind my family's seats last season at baseball games who were so drunk that it ruined it for my kids.

What I like in people: My kids -- of course I love them, but I truly like them, too. They make me laugh, they challenge me, they're my favorite people.

That would surprise those who know me: Trashy novels.

Above all else: Being part of something that matters.

About myself: That I can usually find something to laugh about.

Heroes: My Mom. She's amazing!

Players: The guys and gals who have done so much for UNICEF -- DIKEMBE MUTOMBO, PAU GASOL, PATRICK EWING, DWIGHT HOWARD, Sammy Dalembert, YANI TSENG, DAVID ORTIZ -- I could go on and on!

Teams: My home teams -- Knicks, Yankees, Mets, of course, but also those who've helped UNICEF -- the Celtics, the Mavericks, the Golden State Warriors.

City: I am a true New Yorker -- there is no place like New York.

Possession: I have a bracelet that my dad bought me his last year of work. I wear it every day and remember him as I put it on.

Memento: My office is filled with gifts from kids I've met around the globe -- each is special to me.

Time of year: The fall -- the crisp air, the colors of the leaves, the start of the school season -- Halloween!

Music: I like all music, but the Beatles will always be No. 1 for me. Even the first dance at my wedding was a Beatles song.

Books: I love to read and always have a book in my bag, some sublime, others ridiculous.

Magazines: The Week is my favorite, but I also read Time, Newsweek, Vanity Fair, More and People religiously.

Gadgets: Those air pump cork screws -- so much easier.

Ipad app: Scrabble.

Hobbies: I cook and love any kind of art project.

Trips: I travel all the time -- my favorite vacation: My honeymoon in New Zealand. Most surprisingly loved: Vietnam (been back numerous times); Sierra Leone (magnificent countryside and people). Most memorable: Darfur. Most at home: Israel.

Movies: Anything that makes me either laugh or cry. This past year: "Get Him to the Greek" and "The King's Speech."

TV: "The Good Wife," "Brothers & Sisters," "The Big Bang Theory" -- I demand the remote for all three.

Concerts: In my college years I never missed a Marshall Tucker Band concert.

Artist: I studied for my doctoral comprehensive exams in the Chicago Art Institute on a bench opposite a MATISSE painting -- he kept me sane through weeks of studying.

Food: Anything chocolate or with mushrooms in it.

Dessert: Chocolate Lava Cake.

Drink: Peach Martinis or Diet Coke.

Vacation spot: Our country home in Columbia County, N.Y.

Cars: I love my Prius.

Quote: "If we solve all the problems of the world but fail to solve the problems of education, our children will destroy what we bequeath them. But if we solve only the problems of education, our children will solve the problems of the world" -- THOMAS JEFFERSON.

Longtime sports marketer DOCKERY CLARK is leaving her job as PBR CMO to become Chief of Staff for the '12 Democratic National Convention in Charlotte. Clark will transition over the next 30 days, and will start work as part of the DNC team as soon as Monday. Clark started working for the PBR in September. Prior to that, she served as MillerCoors Dir of Sports & Entertainment Marketing and spent 11 years handling marketing for Bank of America (THE DAILY).

: CFL Edmonton Eskimos President & CEO RICK LELACHEUR announced that he has "handed in his resignation, effective at the conclusion of his contract in December 2012." He said that he "decided to make the announcement now to allow the board of directors time to conduct a proper search for his replacement" (EDMONTON SUN, 6/1)....The World Federation of the Sporting Goods Industry named Li Ning Sports USA GM JAY LI to its trade committee (WFSGI)....Indiana Sports Corp. named Velocity Sports Performance Business Dir MOLLY POWELL Dir of Youth Programming, succeeding JOHN BYERS, who is retiring (Indiana Sports Corp.)....ARIKO ISO, the "first and only full-time woman assistant athletic trainer in the NFL, will leave the Steelers June 10 to become the head athletic trainer at Oregon State." Iso spent the last nine seasons with the Steelers (PITTSBURGH POST-GAZETTE, 6/2).

ADDITION TO THE DAILY: KATE ZDROJESKI has joined SBD as a Staff Writer. Zdrojeski, a graduate of Kenyon College and Case Western Reserve Univ. School of Law, most recently was an intern for U.S. District Court Judge ALFRED COVELLO in Hartford, Conn. She can be reached at (THE DAILY).

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In Newark, Rich Chere profiled former NHLer DAVID EMMA, who has "built a career trying to help today's athletes protect their earnings for life after hockey and other sports." Emma "started at Merrill Lynch 10 years ago, but now has his own firm," Florida-based Emma & Associates Wealth Management. He "preferred not to mention the names of any clients," but said that "many are professional athletes, those currently playing or retired." Emma said, "I really wanted to build a business based on everything that was never done for me" (Newark STAR-LEDGER, 5/29).

HOLLYWOOD BEAT: Legendary Pictures yesterday announced that it will develop and produce a film based on Baseball HOFer JACKIE ROBINSON. Legendary will collaborate with Robinson's widow, RACHEL, on the project. BRIAN HELGELAND will serve as writer and director and Legendary Chair & CEO THOMAS TULL will serve as producer. Legendary Chief Creative Officer JOHN JASHNI and former Walt Disney Studios Chair DICK COOK will serve as Exec Producers (Legendary). Tull said that it is "too early to tell when the motion picture will be ready" (, 6/1)'s David Martin noted Royals reporter DICK KAEGEL "would not give up his seat in the press box" while a scene in the upcoming film "MONEYBALL" was "being shot during a game in Oakland last year." ESPN Chicago White Sox reporter DOUG PADILLA Tuesday tweeted that Kaegel "refused to move so they had to put him in the shot" (, 6/1).

RISING STAR:'s David Newton wrote Kevin Harvick Inc. co-Owner DELANA HARVICK "has become known by many." Harvick, the wife of NASCAR driver KEVIN HARVICK, is a "shrewd businesswoman," overseeing the marketing, licensing and PR side of KHI, which fields cars in the NASCAR Nationwide and Camping World Trucks series. Newton: "She is fast becoming one of the most influential women in NASCAR" (, 6/1).

NAMES: Jets WR BRAYLON EDWARDS last week “made good on a promise he made a few years ago by sending 100 Cleveland-area students to college.” Edwards is giving about $1M to students from the Advance 100 program, established by his foundation when he was playing for the Browns (N.Y. DAILY NEWS, 5/29)….The NFL has granted the Dolphins permission to “have their players participate” in the annual FinsWeekend, scheduled for June 9-11, despite the ongoing lockout prohibiting such interaction (, 5/31)….Reps from the Penguins Foundation and UPMC Sports Medicine Tuesday “briefed an audience of young hockey players and parents on facts, symptoms and treatment options for concussions.” The seminar was part of “Heads Up Pittsburgh,” a partnership between the two organizations (PITTSBURGH POST-GAZETTE, 6/2)….Texans Owner BOB MCNAIR and his wife, JANICE, have acquired an interest in three two-year-old horses: Fluctuate, Elusive Kate and Smart Strike (, 6/1).