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Volume 24 No. 117

Events and Attractions

The PGA Tour Crowne Plaza Invitational, which teed off Thursday in Ft. Worth, sold the most private hospitality in its history and for the first time sold out of its inventory. Hospitality sales are up for this weekend’s event 14% over ‘10 and revenue from the pro-am days on Monday and Wednesday is up 16.6% over last year with all of the spots on both days sold out. Overall ticket sales were pacing 21.5% ahead of last year’s pace going into the tournament. The Crowne Plaza Invitational Saturday will celebrate National Armed Forces Day with six Congressional Medal of Honor winners serving as honorary starters. Crowne Plaza is the title sponsor of the tournament through ‘15 and holds an official marketing partnership with the PGA Tour as well.