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Marketing and Sponsorship

Marketplace Roundup

GOLF WORLD's Ron Sirak cited sources as saying that endorsement offers Tiger Woods “is getting now are either not for as much money as he is used to getting or not from the A-list type of corporations with which he has always been affiliated." Since his car accident in November ’09, Woods has ended business relationships with Accenture, AT&T, Gillette, Gatorade and Golf Digest. However, he is “probably only one win -- especially in a major -- away from restoring his former value” (GOLF WORLD, 5/23 issue). CNBC's Darren Rovell said if Woods were to win the U.S. Open, Nike would "then really start using him in earnest." Rovell: "They're a big force and it would be good for Tiger to be associated with those types of ads. ... But that's the key: To win. The most natural way is to bring him back after he wins" ("Golf Central," Golf Channel, 5/17).

PLAN B: In N.Y., Claire Atkinson notes with the NFL season “in limbo,” TV execs “hawking their new lineups are seeking firm commitments from football marketers who might be tempted to call an audible come fall.” While “jittery marketers have been waiting to see whether the NFL can resolve its labor dispute, TV executives are pushing them to seal ad deals now as part of their annual upfront sales season that kicks off this month.” Some advertisers are “booking NFL spots in hopes that the season will kick off as usual in September, but others are looking to swing ad dollars to alternatives” in the event the football season is late or canceled (N.Y. POST, 5/19).

KEEPING THE BEAT: ALLHIPHOP.com’s Noal Strong noted musician T.I. has added Yankees CF Curtis Granderson as the “latest ambassador” for the musician’s AKOO Clothing Brand. Granderson “will be featured in print and video ads” for the label, which is “manufactured and distributed by the RP55 Apparel Group” (ALLHIPHOP.com, 5/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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