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Names & Faces: Caroline Wozniacki Taking Leaps Off The Court

Caroline Wozniacki will enter the French Open Sunday as the No. 1 seed, and USA TODAY's Bobby Chintapalli in a sports section cover story notes Wozniacki's "sunny disposition, pleasing looks and youth haven't gone unnoticed by sponsors." She represents around a "dozen companies, including Adidas, Rolex and Sony Ericsson." Wozniacki last year earned a reported $6M "from endorsements and appearance fees," and her $9M total earnings "likely ranked behind" only Maria Sharapova and Serena Williams among female tennis players. Wozniacki has added Yonex, Turkish Airlines, Oriflame and Compeed this year as new sponsors, and Lagardere Unlimited Tennis President John Tobias, Wozniacki's agent, predicts the combination of the new deals and an extension with Sony Ericsson will earn his client "close to $12 million" this year. Tobias: "She is the best I've ever worked with as far as meeting the needs of sponsors" (USA TODAY, 5/18).

CITY DWELLER: CNBC.com's Darren Rovell noted the Davie-Brown Index shows that Thunder F Kevin Durant's "best attribute is endorsement." Durant ranks No. 389 out of the "nearly 2,800 celebrities in their database," reflecting that his endorsement "means more to fans than anyone in the NBA" except for Heat G Dwyane Wade, Celtics C Shaquille O'Neal and Magic C Dwight Howard. Thanks to his 680,000 followers on Twitter, Nike "used him in a viral campaign called 'Superstar Next Door,' which garnered millions of hits." In addition, an app called "The World Of Kevin Durant" is "on its way." Rovell noted if there is "any area where Durant needs to improve it's awareness," where he ranked "lower than the average NBA player" (CNBC.com, 5/17).

CATCH ME IF YOU CAN: Jamaica sprinter Usain Bolt tops SportsPro magazine's second annual ranking of the "world's 50 most marketable athletes," passing Heat F LeBron James, who dropped to No. 2. Real Madrid MF Cristiano Ronaldo ranks No. 3 on the list, published in the June issue of SportsPro magazine and which "comprises the 50 athletes deemed by SportsPro to offer value for marketing money if signed today to a long-term global endorsement deal." This year's list features five women, 19 U.S. athletes and 16 that were not on last year's list (SPORTSPROMEDIA.com, 5/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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