Turner Promoting Upcoming Sprint Cup Coverage With "Ultimate Tailgating Vehicle"
In an effort to drive tune-in for its six NASCAR Sprint Cup Series broadcasts, Turner has launched a multiplatform marketing initiative that features a tailgating hauler that fans will be able to help design and win through a sweepstakes competition. "The Ultimate Tailgating Vehicle," as Turner is calling it, will debut this week in Charlotte during the Sprint All-Star Race. It will then make stops in N.Y., Pocono, Michigan, Daytona Beach, Kentucky and Loudon, N.H. TNT's coverage of NASCAR begins June 12 with the Pocono 500. In addition to the hauler, TNT will erect logos in downtown Charlotte this week and equip several service stations in the city with signage and banners. Turner Senior VP/Strategy, Marketing & Programming Christina Miller said, "We're always about connecting with our fans and driving consumption for the sport. Getting more people to see the races and be aware of the races is part of the results we're looking for."