With the Celtics done for the season and the Red Sox under .500, Bostonians are "jumping on the Bruins bandwagon, suddenly making hockey the hottest ticket in the Hub," according to Ira Kantor of the BOSTON HERALD. Ace Ticket President Jim Holzman said the Bruins' playoff run has "really grabbed the attention of the city." Ticket prices for the Bruins' Eastern Conference finals games against the Lightning at TD Garden range from $150-500 on the secondary market. It has been 19 years since the Bruins last made the Eastern Conference finals, and Holzman said that ticket prices "could 'double' depending on if the Bruins play a Game 5 or 7." StubHub Corporate Communications Manager Joellen Ferrer said that the average price for Saturday's Game 1 at TD Garden was $223 on the site. She added StubHub saw “a spike in sales as soon as the Bruins clinched the finals spot.” Meanwhile, TD Garden Pro Shop Retail Dir Lauma Cerlins said that the "newfound interest in the Bruins is also driving sales in women’s and youth apparel" at the team’s store. She noted C Brad Marchand's No. 63 jerseys and T-shirts have been “really, really flying” out of the store. Joseph Heiser, the manager of a Modell's in Cambridge, said that his store "sells an estimated 50 to 75 player T-shirts daily, with Nathan Horton and Milan Lucic being the most popular players" (BOSTON HERALD, 5/13).
