Wheels & Deals: Colt Firearms To Be Associate Sponsor Of Rahal's Indy 500 Ride
Service Central Chip Ganassi Racing has partnered with firearm manufacturer Colt in an associate sponsorship deal that puts the company's logo on the team's No. 38 car driven by Graham Rahal at the Indianapolis 500. The deal also puts the Colt logo on Rahal's uniform for the rest of the Izod IndyCar Series season. Terms of the deal were not available (Tripp Mickle, SportsBusiness Journal).
first NASCAR sponsorship
DRIVING TRAFFIC: Roush Fenway Racing has launched new sections to its website, providing more sponsorship focus to attract business partners. The enhanced site highlights the marketing advantages of a NASCAR sponsorship and features a list of RFR’s partners. It also showcases each individual sponsor and details how they are able to achieve marketing success through their relationship with the racing team. A “Driving Success” flash video, produced with NASCAR Media Group, is also featured on the revamped site (RFR).