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Volume 24 No. 156
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Wheels & Deals: Colt Firearms To Be Associate Sponsor Of Rahal's Indy 500 Ride

Service Central Chip Ganassi Racing has partnered with firearm manufacturer Colt in an associate sponsorship deal that puts the company's logo on the team's No. 38 car driven by Graham Rahal at the Indianapolis 500. The deal also puts the Colt logo on Rahal's uniform for the rest of the Izod IndyCar Series season. Terms of the deal were not available (Tripp Mickle, SportsBusiness Journal).

Green Smoke's deal for Bell's ride is its
first NASCAR sponsorship
SMOKE SIGNALS: Electronic cigarette brand Green Smoke announced it will sponsor T.J. Bell for the NASCAR Sprint Cup Series Coca-Cola 600 on May 29th at Charlotte Motor Speedway. Bell will drive the No. 50 Green Smoke Toyota in what would be his first Sprint Cup race should he qualify. Green Smoke's deal with Bell is the company’s first NASCAR sponsorship and the first by any organization within the electronic cigarette industry (Green Smoke).

DRIVING TRAFFIC: Roush Fenway Racing has launched new sections to its website, providing more sponsorship focus to attract business partners. The enhanced site highlights the marketing advantages of a NASCAR sponsorship and features a list of RFR’s partners. It also showcases each individual sponsor and details how they are able to achieve marketing success through their relationship with the racing team. A “Driving Success” flash video, produced with NASCAR Media Group, is also featured on the revamped site (RFR).