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Marketing and Sponsorship

Dunkin' Donuts Recruits Several Red Sox Stars For New Ad Campaign

Dunkin' Donuts has signed several members of the Red Sox to launch the new "What Are You Drinkin'?" campaign that promotes the QSR's iced coffee. The campaign marks the first time four Red Sox players and a manager -- DH David Ortiz, 2B Dustin Pedroia, LF Carl Crawford, 1B Adrian Gonzalez and Terry Francona -- will star in a series of Dunkin' Donuts TV commercials and ads. The effort, via Hill Holliday, also includes radio and out-of-home activation. It will run throughout the MLB season (Dunkin' Donuts). In Boston, Thomas Grillo reports the campaign, a $1M effort, "marks the first time that so many Sox stars will appear in a series of Dunkin’ Donuts TV commercials and the first time Gonzalez and Crawford have lent their names to local advertisers." At Fenway Park yesterday, 100 fans "won tickets to a special 'What Are You Drinkin’ Fenway?' lunch through radio and Twitter promotions" (BOSTON HERALD, 5/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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