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Volume 24 No. 180
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Packers Consider Concepts For Sports, Entertainment District Around Lambeau Field

Packers officials indicated that a "new indoor football practice facility as well as a baseball stadium" are among the concepts under consideration for a sports and entertainment district around Lambeau Field, according to Walter & Ryman of the GREEN BAY PRESS-GAZETTE. Among projects under consideration are a “multi-use baseball stadium that could be located in one of several places, a new indoor practice facility that most likely would be in the Lambeau Field parking lot and a hotel that also could be in the parking lot.” Packers VP/Administration & General Counsel Jason Wied said that the team “would support any project that attracts more visitors to the area.” Wied emphasized, however, that “plans are in early-development stages." He noted that the Packers have "not made commitments to any projects.” The Packers spent about $27M “over the past several years to purchase land near the stadium, much of it west of Lambeau Field along Lombardi Avenue.” The organization “wants to develop that area to generate revenue it would not have to share with other NFL teams.” Packers Assistant Dir of Corporate Communications & PR Aaron Popkey said that “if anything were to be built in the parking lot, the team would make accommodations for additional parking in adjacent areas, similar to how it adjusted when it added security barriers a few years ago” (GREEN BAY PRESS-GAZETTE, 4/17).