Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

LeBron Passes Kobe To Take Over No. 1 Spot On NBA Jersey Sales List

Heat F LeBron James "has passed" Lakers G Kobe Bryant "to take over the No. 1 spot on the NBA's best-selling jersey list this season," according to Michael McCarthy of USA TODAY. This marks the "first time in seven years James has grabbed the top spot." Bryant's No. 24 jersey "has had a stranglehold on the No. 1 spot" since the beginning of the '08-09 season. James "damaged his image" with ESPN's "The Decision," but his image "could be rebounding based on sales of his No. 6 Heat jersey." In "another surprise," Celtics G Rajon Rondo "has cracked the Top 3 for the first time." Five Celtics players -- Rondo, F Paul Pierce, F Kevin Garnett, G Ray Allen and C Shaquille O'Neal -- rank in the Top 15 best-selling jerseys, marking the "first time five players from the same club have made the list." The list is "based on sales at NBAStore.com" since the start of the regular season (USATODAY.com, 4/13). CNBC's Darren Rovell notes Rondo ranked 15th last season, making it the "biggest jump of any player this season." The move is "remarkable given his popularity is still likely limited to the Boston area." Hornets G Chris Paul "saw the biggest drop, falling out of the top 15 after finishing 7th last year" (CNBC.com, 4/13).

TOP 15 PLAYERS IN JERSEY SALES
AT NBASTORE.COM FOR '10-11 SEASON
RANK
PLAYER
RANK
PLAYER
1
Heat F LeBron James
9
Magic C Dwight Howard
2
Lakers G Kobe Bryant
10
Wizards G John Wall
3
Celtics G Rajon Rondo
11
Clippers F Blake Griffin
4
Knicks C Amar'e Stoudemire
12
Celtics C Shaquille O'Neal
5
Bulls G Derrick Rose
13
Celtics G Ray Allen
6
Heat G Dwyane Wade
14
Celtics F Paul Pierce
7
Thunder F Kevin Durant
15
Celtics F Kevin Garnett
8
Knicks F Carmelo Anthony
 
 
 

TEAMS: The Lakers ranked No. 1 on the list of the NBA's most popular team merchandise for the eighth time in the last nine seasons. The Celtics remain in the No. 2 spot, where they have been since the start of the '08-09 season. The Thunder entered the top 10 for the first time at No. 6 (NBA).

TOP 10 MOST POPULAR TEAM MERCHANDISE
AT NBASTORE.COM FOR '10-11 SEASON
RANK
TEAM
RANK
TEAM
1
Lakers
6
Thunder
2
Celtics
7
Magic
3
Heat
8
Spurs
4
Knicks
9
Nuggets
5
Bulls
10
Suns

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/13/Marketing-and-Sponsorship/NBA-Jerseys.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/04/13/Marketing-and-Sponsorship/NBA-Jerseys.aspx

CLOSE