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Volume 24 No. 112
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Flight Of Fancy: Delta Air Lines The Latest Sponsor For U.S. Freeskiing Team

Delta Air Lines has signed a deal making it an exclusive sponsor of the U.S. Freeskiing team through ‘14. The deal comes on the heels of the IOC’s move to add skiing halfpipe to the Olympic program for the ‘14 Sochi Games. Delta has been a sponsor of the US Ski & Snowboarding Association (USSA) since ‘07. The USSA created the U.S. Freeskiing team in January and began selling separate sponsorships for the team. In addition to Delta, High Sierra and The North Face have signed on to sponsor the team.