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Marketing and Sponsorship

Vick, Hillis, Rodgers, Peterson Remain In Contest For "Madden NFL 12" Cover

The list of NFL players who could make the cover of EA Sports' "Madden NFL 12" video game has been narrowed to four: Browns RB Peyton Hillis, Vikings RB Adrian Peterson, Packers QB Aaron Rodgers and Eagles QB Michael Vick. Hillis is taking on Rodgers in one of the semifinal matchups, with Peterson and "Madden 04" cover athlete Vick facing off in the other semifinal. Fan vote will determine the winner, to be announced on ESPN2's "SportsNation" later this month (Mult., 4/11). ESPN.com’s Kevin Seifert cited sources as saying that Hillis during the first two hours of voting yesterday “received 58 percent of the vote to Rodgers’ 42.” The early lead “might have something to do with the fact that the Browns have made Hillis’ involvement the centerpiece” of their team website (ESPN.com, 4/11). But in Milwaukee, Tom Silverstein wrote, "Why this is such a big deal is beyond me, but people seem to think there’s a curse applied to the poor sucker who gets the honor" (JSONLINE.com, 4/11).

PUT YOUR MONEY WHERE YOUR MOUTH IS: In N.Y., Phil Mushnick noted the "Madden" series “year after year and for more than 20 years ... has included excessively, remorselessly and even gleefully brutal football action.” Pro Football HOFer John Madden, the game's namesake who "off the air claimed to dislike showboating and taunting, had the forum and clout to help rid the game of the bad acts that began to permeate both NFL games and his video games." But the “only folks he regularly criticized on the air were NFL game officials.” EA Sports announced this year’s edition will sideline players who suffer concussions, and Mushnick wrote nearly 25 years after his first video game, Madden has “nobly decided to do what he should have insisted upon when he first put his name to the game and pocketed his first dime from it” (N.Y. POST, 4/10).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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