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MLB Season Preview

EA Sports Officially Returning To MLB Games With New Facebook Effort

EA Sports is returning to licensed baseball video gaming after a six-year absence with the release of "World Series Superstars," a social game on Facebook. The result of a multiyear deal between EA Sports, MLBAM and the MLBPA, the new title will be a team building game similar in concept to other entries on Facebook by the publisher, including "Madden Superstars" and "FIFA Superstars." EA Sports last had a video game with MLB intellectual property in '05 with the last iteration of console title "MVP Baseball" before the league struck an exclusive console-based deal with 2K Sports. The new game will operate on a now-traditional revenue model for social gaming in which a free level of play is supplemented by microtransactions that open up other game assets. "The core mechanic of collect, build, play and share in the game is perfectly suited to baseball," said EA Sports Senior VP/Worldwide Development Andrew Wilson. "Our last baseball product still sits high among gamers, and we're thrilled with the opportunity to get back into the game." The deal, however, does not carry any covenants or options for console-based games, even as the 2K Sports deal that has been a critical and financial loser expires next year and almost certainly will not be renewed.

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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