The Lightning yesterday announced that current season-ticket holders will receive no price increase for the '11-12 season if they renew by March 25. Renewing by that date would also freeze their current prices for any potential Stanley Cup Playoff games this season (Lightning). Lightning CEO & Minority Owner Tod Leiweke: “We're saying to all those lapsed season-ticket holders … to come back and be part of this franchise. The lifeblood of this team ultimately is going to be found in the season-ticket support we have." In St. Petersburg, Damian Cristodero notes there was a “sea of red” last Thursday at St. Pete Times Forum when the Red Wings defeated the Lightning 6-2. Leiweke said, “I didn't like last Thursday, and it was beyond the final score. I have a great respect for the Red Wings and their brand … but I vowed at the end of that game we wouldn't go through anything like that again." He added, "We want to create a brand that has roots and has passion. We have a chance to do that. We feel we can fill this building with our own fans" (ST. PETERSBURG TIMES, 2/24). Meanwhile, the Lightning will reintroduce black into their home and road jerseys as a trim color, with a white lightning bolt along the side of their pants. The lightning bolt replaces a white stripe that had been in the original uniform design (Lightning).
