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Marketing and Sponsorship

History Repeating: New MLB Net Ad Shows Current, Former Players Mingling Together

MLB Network Monday broke a 45-second ad entitled "All In One Place" that is a "blend of black-and-white and color footage, with past and present greats mingling" on the network's Studio 42 field, according to Mark Newman of MLB.com. Babe Ruth in the ad "throws a baseball to Willie Mays, while Ty Cobb and Frank Robinson share a private moment on the field." The ad is narrated by MLBN's Bob Costas, and Newman wrote that "gave the production the weight it needed." Newman reported the ad was "seven months in the making," and MLBN VP/Creative Services Chris Mallory noted he and others who worked on the ad "went through 1,000 hours of footage" in putting it together. Mallory and his team "used Flame software for 'infinitely layerable digital compositing' after selecting appropriate footage," which is "how Walter Johnson shakes hands on the field with fellow Hall of Famer Sandy Koufax." Newman noted "two especially difficult challenges" were getting Jackie Robinson to "run out of the Studio 42 dugout in a believable manner" and "pairing black-and-white film with color videotape to show in HD." MLBN President & CEO Tony Petitti said of the spot, "Hopefully fans will take to it and get a kick out of this. We thought about the fact we had all these great guests come into Studio 42, and it got us thinking it would be fun to put players from different generations on the same field in different ways." Petitti also "chose the music track," which is "Lake Michigan" by Brushfire Records' Rogue Wave. (MLB.com, 2/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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