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Volume 24 No. 112
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Wheels & Deals: Craftsman Renews Sponsorship Of ESPN’s Tech Garage

Craftsman has renewed its agreement to sponsor ESPN’s Tech Garage, a mobile television studio that the network uses for its NASCAR coverage. The renewal brings Craftsman back for a third consecutive year. With it, Craftsman will be featured in not only NASCAR coverage but also in "SportsCenter" and Indy 500 coverage. The deal gives Craftsman media inventory across ESPN’s TV, digital and print platforms (Tripp Mickle, SportsBusiness Journal).

ENERGY BOOST:’s Tom Jensen reported AM FM Energy will be the “primary sponsor of Joe Nemechek’s NEMCO Motorsports team for the No. 87 Toyota, which was the fastest of the 16 Toyotas during qualifying for the Daytona 500.” The company also will be an associate sponsor on Nemechek's NASCAR No. 87 Nationwide Series car. Meanwhile, Super Eco-Fuel, a “fuel-saving additive, has signed-on as the primary partner on the TRG Motorsports No. 71 Chevrolet Impala driven by Andy Lally” this Sunday (, 2/17).

WE SALUTE YOU: Kroger Co. and the USO on Thursday announced an expansion of their partnership through a new campaign to support men and women in the armed forces. Kroger, the USO and JTG Daugherty Racing for Sunday’s Daytona 500 will unveil a special Kroger emblem on the red, white and blue No. 47 Kroger-USO car driven by Bobby Labonte (Kroger/USO).

BROUGHT TO YOU BY… has signed multiple sponsors for the ’11 season. FedEx, Ford, Goodyear, Miller Lite, Quaker State, Sprint and Toyota will be among the featured advertisers surrounding’s coverage of the Daytona 500 (NASCAR).