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NASCAR Season Preview

Wheels & Deals: Craftsman Renews Sponsorship Of ESPN’s Tech Garage

Craftsman has renewed its agreement to sponsor ESPN’s Tech Garage, a mobile television studio that the network uses for its NASCAR coverage. The renewal brings Craftsman back for a third consecutive year. With it, Craftsman will be featured in not only NASCAR coverage but also in "SportsCenter" and Indy 500 coverage. The deal gives Craftsman media inventory across ESPN’s TV, digital and print platforms (Tripp Mickle, SportsBusiness Journal).

ENERGY BOOST: SPEEDTV.com’s Tom Jensen reported AM FM Energy will be the “primary sponsor of Joe Nemechek’s NEMCO Motorsports team for the No. 87 Toyota, which was the fastest of the 16 Toyotas during qualifying for the Daytona 500.” The company also will be an associate sponsor on Nemechek's NASCAR No. 87 Nationwide Series car. Meanwhile, Super Eco-Fuel, a “fuel-saving additive, has signed-on as the primary partner on the TRG Motorsports No. 71 Chevrolet Impala driven by Andy Lally” this Sunday (SPEEDTV.com, 2/17).

WE SALUTE YOU: Kroger Co. and the USO on Thursday announced an expansion of their partnership through a new campaign to support men and women in the armed forces. Kroger, the USO and JTG Daugherty Racing for Sunday’s Daytona 500 will unveil a special Kroger emblem on the red, white and blue No. 47 Kroger-USO car driven by Bobby Labonte (Kroger/USO).

BROUGHT TO YOU BY…
NASCAR.com has signed multiple sponsors for the ’11 season. FedEx, Ford, Goodyear, Miller Lite, Quaker State, Sprint and Toyota will be among the featured advertisers surrounding NASCAR.com’s coverage of the Daytona 500 (NASCAR).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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