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Marketing and Sponsorship

These Girls Rock: LPGA Breaks First Brand Campaign In Four Years

The LPGA is "breaking its first brand campaign in four years to try and lure new fans," according to Rich Thomaselli of AD AGE. The tour "barely did any advertising" from '05-09 under then Commissioner Carolyn Bivens, but it is now "looking to reinvent itself with a campaign." LPGA CMO Jon Podany said, "I really think it's two things at play here. One is to be able to showcase our players better, and two is to communicate how we're different. We felt there were some great things about our players and we needed to tell that story better." Thomaselli reported four ads via Sacred Cow, Austin, will break "this weekend on The Golf Channel's coverage of the season-opening Honda LPGA Thailand." The first ad features Natalie Gulbis "and her unique autograph experiences," while I.K. Kim is shown in the second ad. Podany said, "What we're getting at here is approachability. Our golfers have a giving nature, but we don't want to lose sight of the competitiveness of the LPGA" (ADAGE.com, 2/17).

PRESSEL IN FOR FOUNDERS CUP: Golfer Morgan Pressel Thursday formally committed to playing the March 18-20 RR Donnelley LPGA Founders Cup. Cristie Kerr has yet to commit but said that she "approves of the newest format and supports the event" (THEGOLFCHANNEL.com, 2/17). SI's Dottie Pepper notes Pressel, Kerr and Suzann Pettersen "have publicly criticized" LPGA Commissioner Mike Whan for the tournament, but "reactions like this are absurd." Pepper: "If you don't want to play, fine. Whan made it clear that no one was obligated nor would a player be chastised for passing. ... The whining has made those players look selfish and neglectful of their endorsers, who value the early-season domestic exposure" (SI, 2/21 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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