Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/December 8, 2010/Ratings and Research
Back Of The Book
The ACC/Big 10 Challenge averaged a 0.7 U.S. rating and 1.042 million viewers across ESPN and ESPN2 this year, flat compared to figures last year and in '08. Last Wednesday's Michigan State-Duke telecast was the most-viewed game among this year's lineup, earning 3.002 million viewers ...
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