SBD/December 8, 2010/Ratings and Research

Back Of The Book

The ACC/Big 10 Challenge averaged a 0.7 U.S. rating and 1.042 million viewers across ESPN and ESPN2 this year, flat compared to figures last year and in '08. Last Wednesday's Michigan State-Duke telecast was the most-viewed game among this year's lineup, earning 3.002 million viewers ...

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