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Volume 26 No. 85
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Predators, Bridgestone Announce Naming-Rights Deal For Arena

Nashville's Downtown Arena Soon
Will Have Its Fourth Name In 14 Years
The Predators and Bridgestone Americas today announced a naming-rights deal for the team's arena in downtown Nashville, giving the venue its "fourth name in 14 years," according to Cass & Rau of the Nashville TENNESSEAN. The arena, currently called Sommet Center, "will switch to Bridgestone Arena once it receives the necessary approval from the Metro Sports Authority," which operates the city-owned facility. The Predators' lease agreement stipulates that the Sports Authority "may reject a name only if it is vulgar in nature." The deal with Bridgestone is "expected to be larger than the current agreement with Sommet, although terms of that three-year deal were never officially made public." Estimates put the Sommet deal at $2-4M annually. The Predators "receive 100[%] of the naming rights revenue" (Nashville TENNESSEAN, 2/23). Predators officials today said that “Bridgestone Arena” signs could be present on the arena as early as March 2 (TENNESSEAN.com, 2/23).