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Volume 27 No. 5
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Orlando Foodservice Tabbed As Amway Center Concessionaire

City Expected To Sign Five-Year Deal With
Orlando Foodservice For New Amway Center
The Orlando City Council yesterday announced that Orlando Foodservice Partners will be the concessionaire at the Magic's new Amway Center, according to Mark Schlueb of the ORLANDO SENTINEL. Orlando Foodservice Partners, a joint venture with Levy Restaurants, is the current concessionaire at Amway Arena. Orlando city commissioners awarded the company the "top ranking for the lucrative concession contract at the arena, Citrus Bowl stadium and Bob Carr Performing Arts Centre, estimated to be worth more than $50[M] in sales over the next five years." The vote "all but guarantees the city will sign a five-year deal" with Orlando Foodservice Partners. The concessionaire contest "pitted four industry giants against one another" -- Orlando Foodservice Partners, Aramark, Centerplate and Ovations. The decision "largely came down to money." Orlando Foodservice Partners "offered to share a 47[%] cut of sales, a higher percentage than its competition." Based on sales projections, the city "would collect an estimated" $12.9M in commissions over five years, while the Magic would collect $29.9M. The city "collects about" $4M a year now (ORLANDO SENTINEL, 2/23).