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After learning that TicketCity.com is “scalping hundreds of [Kentucky Derby and Kentucky Oaks] tickets at its Web site,” Churchill Downs Inc. (CDI) “will no longer promote the ticket company and is re-evaluating” its relationship with the company, according to Gregory Hall of the Louisville COURIER-JOURNAL. CDI VP/Communications John Asher said that the sponsorship deal with TicketCity includes 168 tickets that TicketCity “isn’t allowed to sell above face value.” TicketCity’s Web site advertises that it will not “mark up tickets sold in premium packages that include hotel accommodations and passes to Derby parties.” But Asher said that other tickets among the 694 available Thursday from TicketCity were “being offered at scalped prices,” ranging from $299-4,000. Asher said CDI officials “just didn’t realize the extent of the sale of tickets” by TicketCity outside the sponsorship deal. Asher said that the TicketCity deal is “similar to other sponsorships” in which companies get a certain number of Derby tickets to give to customers or employees, but TicketCity is “reselling its allotment” (
Louisville COURIER-JOURNAL, 2/10).
