The WALL STREET JOURNAL’s Suzanne Vranica examines the trend of marketers using consumers to create ads, and notes Nike plans to bring back an ad campaign for its Converse shoes that was “composed of short films made by consumers” after the company ended its initial run in August. Converse used 41 24-second films chosen from 1,800 submissions. One of the new ads features a game of spin the bottle filmed from the “bottle’s point of view, with only the players’ feet –- clad in Converse — visible.” Converse VP/Global Marketing David Maddocks called the campaign a “tremendous success.” Filmmakers of submissions used for TV ads were paid $10,000, while the directors of ads appearing online received $1,000 (WALL STREET JOURNAL, 12/14).
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Sandolo Latest Female
Golfer To Launch Calendar |
BIRD IN FLIGHT: In Seattle, Molly Yanity reported Seahawks merchandise is selling at a 30% higher rate than last year. The team’s biggest seller is the pink jersey, while NFC West Division Championship merchandise had to be reordered two days after the team secured the division title (
SEATTLE POST-INTELLIGENCER, 12/10).
SOPHIE’S CHOICE: The BBC’s Matt Slater compared the calendars of golfers Natalie Gulbis and Sophie Sandolo, a French-born Italian who plays on the Ladies European Tour. While Gulbis is pictured in “sporty but saucy poses,” Sandolo “opts for a far subtler approach, if that is possible whilst wearing a see-through sequin dress. She’s even holding a golf club in some pictures” (BBC.co.uk, 12/13).
