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Volume 26 No. 5
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Spons-o-Meter: PBA Touts Seventeen Corporate Partners

THE DAILY continues “Spons-o-Meter,” a comprehensive list of the official marketing partners of leagues, events and governing bodies. Today: the Pro Bowlers Association. Corporate partners of the PBA gain category exclusivity, event entitlement and event signage. Sponsors receive exposure through commercial and promotional spots on ESPN, billboards, Web site banner ads, links and promotions, an ad in the PBA yearbook and inclusion in all promotional materials. PBA corporate partners also receive in-show features, event tickets, sampling opportunities, grassroots activation and may benefit from branding opportunities of PBA players, player appearances and tour mark. For sponsorship inquiries please contact shenry@winnercomm.com.

SPONSORS
CATEGORY
PARTNER SINCE
Miller Brewing Company Beer and Malternative
2000
Dexter Footwear Performance Footwear
2001
United States Bowling Congress Bowling Goverining Body
2001
Banquet (ConAgra) Frozen Meals
2002
Bayer Pain Reliever
2002
Cambridge Credit Counseling Debt Management
2002
Jackson Hewitt Income Tax Preparation
2002
Odor-Eaters (Combe) Foot Care Products
2002
Pepsi Soft Drink/Water
2002
Storm High Performance Bowling Balls
2002
Baby Ruth Candy Bars
2003
Geico Auto Insurance
2003
Wild Turkey Bourbon-Whiskey
2003
Uniroyal Tires Passenger and Commercial Tires
2003
BowlersParadise.com Online Retailer
2004
Denny's Restaurant
2005
Motel 6 (Accor North America) Hotel
2005

FOR MORE: For season-to-date PBA ratings on ESPN.