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Media Monitor

NATIONAL TV MONITOR: Last night's 11:00pm ET 60-minute edition of ESPN's "SportsCenter" led with Wizards-Hawks, followed by Expos-Braves and Pirates-Reds. ESPN's "Around The Horn" led with whether recent MLB offensive milestones are diminished because of offensive inflation in the sport, followed by the Final Four and the future of the Penguins without C Mario Lemieux. ESPN's "PTI" led with MLB Rangers SS Alex Rodriguez becoming the youngest player in history to hit 300 career home runs and a discusion on how many he will finish with, followed by the turmoil surrounding the Trail Blazers and whether Pacers G Ron Artest is out of control. Nets G Jason Kidd discussed his future and the NBA playoffs during the show's "Five Good Minutes" segment. FSN's "BDSSP" led with a roundtable discussion on Artest, followed by an interview with CBS college basketball analyst Billy Packer and an interview with NFL LB Bryan Cox.

REGIONAL TV MONITOR: Sunshine Network's "Nextel Florida Sports News" led with Senators-Capitals, followed by Red Sox-D'Rays and a report the Hawks are interested in Magic coach Doc Rivers as their next GM and head coach. FSN's "Southern Sports Report" led with Wizards-Hawks, followed by the Falcons, Panthers and Titans '03 regular season schedules and the PGA Tour's BellSouth Classic.

ON THE AIR: NCWO Chair Martha Burk will be on CNBC's "Open Exchange" with Tyler Mathisen. Univ of TX AD DeLoss Dodds will be on CNBC's "Closing Bell." Winston Cup driver Ricky Craven, "Divorce Court" Judge Mablean and streetballer Larry Williams are scheduled to appear on FSN's "BDSSP." BET's "Maad Sports" Saturday will be a NCAA Final Four special. "NBA Inside Stuff" on ABC Saturday will feature Wizards F Michael Jordan, Hornets F Jamal Mashburn, Jazz G Mark Jackson, Rockets F James Posey, Suns F Shawn Marion, WNBA Silver Stars G Jennifer Azzi and recording artist Christina Aguilera. ESPN's "Outside The Lines" Sunday will examine the NCAA's initiative to use graduation rates as criteria for scholarships and postseason play. Actor Adam Sandler will be the subject of ESPN's "Sunday Conversation."

Have a submission for On The Air? If so, please contact Mark Simpson at marks@sportsbusinessdaily.com.

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