Let's Make A Deal: TNT, NBC Revving Up NASCAR Title Sponsors

TNT and NBC have jointly sold entitlements to 11 of the 13 NASCAR Winston Cup races that have existing race title sponsorship deals. NBC/TNT will air 20 Winston Cup events, 13 of which have title deals at their respective tracks. Advertisers signed as on-air title sponsors are Tropicana, Mountain Dew, General Motors Corp.'s Chevrolet Monte Carlo, Pennzoil-Quaker State and Pep Boys (THE DAILY).

TIME CHANGE: In NC, Mike Mulhern reports that NBC and NASCAR, "going after a larger West Coast audience, have moved the starting time of the Loudon, N.H., race next month to 2 p.m., and more such late afternoon starts appear to be coming." Mulhern: "With the success of Fox' prime time coverage of last week's Coca-Cola 600 in Charlotte, more prime-time Winston Cup events may be in the cards. Dover executives are looking at Saturday night races in the future, trying to capture some of the excitement of Bristol's night action" (WINSTON-SALEM JOURNAL, 6/5).