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Leagues and Governing Bodies

Lacrosse And Women's Soccer Set To Begin Inaugural Seasons

MLL and the WUSA "combined may not get nearly as much press and attention" as the XFL, but "neither will they have to meet high expectations to attract thousands at the live gate for each game, or tens of millions of viewers," according to R. Thomas Umstead of MULTICHANNEL NEWS. Both leagues will use cable nets "to help increase awareness" and to "cultivate and build local followings" for the teams, which "must establish its identity and roots within the local markets." Umstead writes that the leagues were "smart enough to establish teams in markets that are apparent hotbeds for their respective sports." MLL and the WUSA "have the ability" to attract the best players" in their sports, which "will go a long way to legitimizing the on-the-field play in the minds of fans and casual viewers." But "given the small niches of fans" that both sports attract, both leagues "face an uphill climb to find their voices in a very competitive sports marketplace" (MULTICHANNEL NEWS, 3/26 issue).

READY, BREAK: The WUSA Boston Breakers announced that cable station AT&T 3 will be the team's local broadcast partner in '01. AT&T 3 will televise 17 live Breakers games, and CNN/SI will televise four additional games nationally, meaning all 21 Breakers games will be televised. AT&T 3's broadcast team consists of J.P. Dellacamera and Seamus Malin (Breakers).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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