OLYMPICS PROVES ITS MEDAL, BRINGS IN TOP SPORTS AD DOLLARS

          The following lists data from Nielsen Media Research --
     AdViews, estimating total sports TV ad expenditures by sport
     for the third quarter of 2000 (THE DAILY):

        TOP TEN ESTIMATED NATIONAL TV EXPENDITURES BY SPORT
                       (THIRD QUARTER 2000)

SPORT                TOTAL       CABLE       NETWORK       SYND.
OLYMPICS            $855.4M     $  0.2M      $855.2M        ---
NFL                 $276.1M     $ 29.8M      $246.3M        ---
SPORTS COMMENTARY   $170.9M     $136.5M      $ 33.6M      $  0.8M
MLB                 $ 92.6M     $ 43.3M      $ 49.3M        ---
WRESTLING           $ 91.6M     $ 31.7M      $ 19.7M      $ 40.2M
GOLF                $ 85.5M     $  1.0M      $ 84.5M        ---
PRO TENNIS          $ 76.1M     $ 20.4M      $ 55.7M        ---
COLLEGE FOOTBALL    $ 72.0M     $ 20.5M      $ 51.5M        ---
NASCAR              $ 64.1M     $ 50.7M      $ 13.4M        ---
PRO GOLF            $ 33.9M     $ 17.7M      $ 16.2M        ---

          NOTE: Due to complex program coding on CNBC and MSNBC,
     actual spending during the Olympics on cable is unavailable. 
     The figure represents spending on CNBC's "The Olympic Show"
     and ESPN's "16 Days of Glory."  Golf represents all golf
     commentary, pro-ams, exhibitions and previews.  Pro Golf is
     all in-event PGA, LPGA and Senior Tours advertising.