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Volume 27 No. 35
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          The Cavaliers have reduced the average ticket price for
     the 2000-01 season by an average of 6.25%, as ticket prices
     for 16,000 seats in Gund Arena -- 80% of capacity -- have
     been decreased or will remain unchanged.  All 2,000 seats in
     the lower bowl that were $40 last season are now either $30
     or $35 while the last six rows in the club seat section have
     been reclassified to $55 from $58 a year ago.  Tickets that
     were $10, $18, $26, $30 and $45 last season will remain the
     same.  Additionally, 1,400 seats are available for $10
     apiece (Cavs).  In Akron, Chris Tomasson reports that the
     $34 seats will increase to $35 next season, while some club
     seats will rise from $58 to $65.  The Cavs' average of
     14,724 per game last season was their second-lowest over the
     past 12 seasons (A.B. JOURNAL, 6/15).  In OH, Bob Finnan
     writes that last season, the team "attempted some gimmick
     promotions that got fans in the seats, but at a cost."  Cavs
     CEO Jim Boland: "Last year, we tried a lot of things.  We're
     not going to do that again" (NEWS-HERALD, 6/15).