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Volume 27 No. 5
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STREET & SMITH'S LAUNCHES NEW TITLE FOR PRO ATHLETES

          Street & Smith's has launched "Pro" magazine, a
     lifestyle publication for pro athletes.  Pro will be
     available exclusively to active pro athletes, recent
     retirees and active sports agents, and is being distributed
     to 20,000 of those individuals through agreements with pro
     players associations, sports sanctioning bodies and agents. 
     The magazine's 88-page debut issue features a cover story by
     Lakers C Shaquille O'Neal on how he handles the media. 
     Other features in the inaugural issue include Anna
     Kournikova discussing her battle for control of her image on
     the Internet and a full list of the top charitable
     contributors among today's athletes (Street & Smith's).
          ON CAMPUS: Street & Smith's also announced a multi-year
     deal with Nelligan Sports Marketing (NSM), which will
     exclusively represent the Street & Smith's college specific
     preview magazines.  The publications will be distributed and
     produced by Street & Smith's and marketed by NSM.  Plans are
     to produce six to eight publications for 2000 and produce in
     excess of 50 within five years (NSM).  THE DAILY is a
     publication of Street & Smith's Sports Group.