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Volume 24 No. 156
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          NCAA exec Bill Saum and American Gaming Association
     President Frank Fahrenkopf appeared on CBS's "The Early
     Show" with Bryant Gumbel this morning and discussed the
     NCAA-supported legislation to make it illegal to bet on
     college sporting events in NV.  Saum said that one reason
     the NCAA supports the bill is that the organization does not
     "want adults betting on young people."  Gumbel responded,
     "I'm laughing a little bit because you're saying you don't
     want adults betting on young people, yet the NCAA makes it
     money off these young people."  Gumbel then said the NCAA's
     TV deal with CBS is "driven in great part by interest in
     [the] games because people are betting on them."  But Saum
     said, "I don't think so.  There's no study that proves that
     at all. ... I think your ratings would be just as high [if
     people didn't bet on the games].  In fact, we would invite
     the gamblers to quit watching."  Fahrenkopf called Saum's
     argument "ridiculous."  To Gumbel, he said, "Right now, on
     [CBS'] Web site, there's a sweepstakes where people can
     place their bets on what's going to happen in the ...
     tournament and you win prizes and you only have to be 18
     years of age.  Under the existing law, ... the NCAA has the
     right to go out and seek an injunction against CBS to stop
     you from doing that.  So, where's the mixed message coming
     from?"  Fahrenkopf, asked by Gumbel if he is participating
     in an NCAA tourney pool: "I always am. ... I'm sure there's
     one here at CBS" (CBS, 3/14).  In Chicago, Ron Rapoport
     criticizes the NCAA for "cracking down" on Tournament pools
     on the Web, while "at the same time" charging $39.99 to
     purchase the "2000 NCAA Basketball Tournament Bracket Board"
     on its official Web site.  Rapoport: "The board is
     advertised as suitable for the men's and women's tournament,
     'erasable so you can use it next year' and -- get this --
     'great for home and office.'  Now, why would anyone want one
     for the office?" (CHICAGO SUN-TIMES, 3/14).  
          HERE'S A POOL PARTY: runs a full-page ad in
     USA TODAY's Sports section promoting its NCAA men's
     tournament pool offering $10M to whoever picks all 63 games
     correctly.  The ad reads: "Two Ways To See How Many Friends
     You Have: 1) Die  2) Win $10,000,000" (THE DAILY).