Looking for comprehensive information on the sporting
goods industry? Look no further. The Harris SGB Poll
provides quarterly detailed tracking data on key consumer
issues within the sporting goods industry. Did you know...
Respondents who purchased biking (20%), golf (18%), and
hiking, hunting, or fishing (17%) equipment are more likely
than purchasers of any other sports equipment to value
customer service? Golf (62%) and tennis (60%) merchandise
purchasers are more likely than purchasers of any type of
sports equipment to shop for the lowest price? Almost half
(47%) of people who bought hiking/hunting/fishing equipment
cited the importance of product selection- significantly
higher than purchasers of any other type of sports
equipment? Half of fitness/aerobics equipment purchasers
are convenience shoppers- higher than purchasers of any type
of sports equipment? Skateboarding equipment purchasers are
the least likely group to put a premium on convenience
(18%). For more information on this new marketing and
retailing tool, call 877-228-7986, email
info@harrissports.com, or visit www.harrisinteractive.com
