Sports Industrialists

SOCCER TOPS "HOT" NEW SPORTS SURVEY; NFL/NBA DEEMED COOL

1.7.2000

          ESPN Chilton Sports Poll asked 830 respondents age 12+
     to name the hottest new sport in America.  The Sports Poll
     notes that many of the sports named among the top ten were
     expected -- Pro Soccer, Pro Wrestling, NASCAR, and Extreme
     Sports.  However, two well-established pro leagues (NFL and
     NBA) also fell within the top ten, perhaps indicating that
     some people feel these two leagues have experienced some
     sort of a renaissance of late (ESPN Chilton Sports Poll).
          
         RK  SPORT              %     RK   SPORT               %
         1)  Pro Soccer       25.1     6)  WNBA               3.9
         2)  Pro Wrestling    10.5     7)  NBA                2.9
         3)  NASCAR            6.2     8)  Extreme Sports     2.9
         4)  Snowboarding      5.7     9)  Golf               2.7
         5)  NFL               4.7    10)  Skateboarding      2.7 

                              -30-

PREVIOUS NAMES IN THE NEWS NEXT BLUE JAYS LIKELY IMPACTED BY CBC CUTTING SPORTS COVERAGE

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