The following lists the '99-2000 college bowl schedule,
including title sponsorship, length of the sponsorship,
minimum payout per team, date and TV carrier (THE DAILY):
TITLE DEAL
BOWL SPONSOR YR/YRS TEAMS PAYOUT DATE NET
SUGAR Nokia 2 of 3 VPI/FSU $11-13M Jan 4 ABC
FIESTA Tostitos 5 of 7 TENN/NEB 11-13M Jan 2 ABC
ORANGE FedEx 1 of 3 MICH/ALA 11-13M Jan 1 ABC
ROSE^ AT&T 2 of 6 STAN/WIS 12M Jan 1 ABC
FL CITRUS Ourhouse.com 1 of 3 MI ST/FLA 3.80M Jan 1 ABC
GATOR Toyota 2 of 4 MIA/GATECH 1.40M Jan 1 NBC
OUTBACK Outback
Steakhouse 5 of 7 UGA/PURD 1.90M Jan 1 ESPN
COTTON SW Bell 4 of 4 ARK/TEX 2.50M Jan 1 Fox
INDEPEND. Samford 2 of 3 MISS/OKLA 1.00M Dec 31 ESPN
LIBERTY^^^^ AXA 3 of 3 CSU/SOMISS 1.20M Dec 31 ESPN
SUN^^^ Wells Fargo 1 of 1 ORE/MINN 1.00M Dec 31 CBS
INSIGHT.COM Insight.com 3 of 4 COL/BC 750,000 Dec 31 ESPN
PEACH Chick-Fil-A 3 of 3 CLEM/MS ST 1.60M Dec 30 ESPN
MICRONPC.COMMicronpc.com 1 of 1 ILL/UVA 750,000 Dec 30 TBS
HUMANITAR. Crucial.com 1 of 1 BOIST/LOU 750,000 Dec 30 ESPN2
HOLIDAY Culligan 2 of 4 WASH/KSU 1.85M Dec 29 ESPN
MUSIC CITY Homepoint.com1 of 3 SYR/UK 750,000 Dec 29 ESPN
ALAMO Sylvania 1 of 3 PSU/TXA&M 1.20M Dec 28 ESPN
MOTOR CITY^^Big Three 2 of 4 BYU/MARSH 750,000 Dec 27 ESPN
OAHU Jeep 2 of 5 HAW/OR ST 800,000 Dec 25 ESPN
ALOHA Jeep 14 of 17 WAKE/ASU 800,000 Dec 25 ABC
MOBILE AL Mobile AL n/a TCU/ECU 750,000 Dec 22 ESPN2
LAS VEGAS EA Sports 1 of 2 FRESNO/UT 750,000 Dec 18 ESPN2
HERITAGE McDonald's HAMP/SOU --- Dec 18 NBC
OTHER DEAL TERMS: The Las Vegas Convention & Visitors
Bureau ($400,000) and EA Sports ($350,000) are co-title
sponsors of the Las Vegas Bowl, with an option for a third
year. Sylvania's title sponsorship of the Alamo Bowl is
valued at $2.7M, or $900,000 per year, with a three-year
option in 2001. Title sponsorship of the Music City Bowl is
valued at $1.5M over three years. Southwestern Bell signed
a seven-year extension last summer worth $8.5M, through
January 1, 2006. ^ = AT&T is a presenting sponsor with a
six-year deal through 2005. ^^ = The Big Three, consisting
of DaimlerChrysler, Ford and GM, are presenting sponsors.
^^^ = Norwest was the title sponsor of the Sun Bowl from
'96-98, but Norwest and Wells Fargo merged in '98. Wells
Fargo pays $550,000 in a one-year deal, but they signed a
one-year extension through 2000. ^^^^ = AXA is in the
process of extending its deal with the Liberty Bowl.
THE HOST WITH THE MOST: In DC, Ray Glier writes that
"despite sagging ticket sales" to the Mobile Alabama Bowl
and "other less prominent bowl games, a line of cities is
forming behind Mobile to host a bowl game." The NCAA
"requires cities to make a minimum commitment" of $2M to
host a bowl game, which includes $500,000 to stage the event
and a minimum payout of $750,000 to each team. More Glier:
"The glut of bowl games doesn't sit well with some college
coaches and administrators, many of whom feel they must
accept a bowl bid to satisfy fans" (WASHINGTON POST, 12/22).
