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TEAM REACTION RUNS THE GAMUT ON FORBES' FRANCHISE VALUATIONS

          After listing NHL franchises yesterday, THE DAILY lists
     FORBES' franchise valuations for all NBA teams today (#33).
     The following is team reaction to the valuation figures
     presented in the current issue of FORBES: 
          QUEEN CITY BUZZ: In Charlotte, Rick Bonnell writes that
     Hornets Exec VP/Business Sam Russo "attributes" the team's
     $136M value, which ranks 25th out of 29 teams, to the
     franchise's "arena problems."  The team was "leapfrogged" by
     the Spurs, Raptors and Mavericks -- all of whom have new
     arena deals. Russo: "I think that we're (ranked) right where
     we should be, with what's going on."  Russo, on Forbes'
     figure: "These are ball-park figures -- they're pretty
     close."  But Russo adds, "Do they know anything about gross
     expenses?  It seems to me they came up with one set of
     figures, then assumed everybody's (non-player) costs were
     about the same" (CHARLOTTE OBSERVER, 11/30).
          PAT BRIMMING WITH OPTIMISM? SHOCKER! 76ers President
     Pat Croce, on his team being listed as the sixth-highest
     valued NBA franchise at $231M, an 18% increase from last
     season: "To me, this is a great indication that our
     franchise has been resurrected.  It's not just the value of
     the assets that makes you feel good, it's that the worth of
     the team has increased in the eyes of business individuals.
     ... I've believed all along that we're one of the top
     franchises in the league" (PHILADELPHIA DAILY NEWS, 11/30).
          BUCKING A TREND? Bucks VP/Business Operations John
     Steinmiller said that Forbes' $111M valuation of the Bucks,
     which puts the franchise 28th in the league, is
     "inaccurate," but he declined to "provide the team's actual
     bottom line" (MILWAUKEE JOURNAL SENTINEL, 11/30).
          SKATING INTO NASHVILLE ...: Predators President Jack
     Diller "refuted" Forbes' figures, including a $130M total
     value (15th in the league) and leading the league in
     operating income with $17.8M last season.  Diller: "The
     numbers reported there are not an accurate reflection of the
     financial realities of our franchise.  There's no reason to
     think they would be, because these people are in no position
     to know."  Diller: "We made a tidy, small profit last year,
     but unfortunately it's nowhere near the size of that
     estimate.  It's one guy's guess, and it's not a very good
     one at that.  ... But it gets you angry because it does give
     people an incorrect picture" (Nashville TENNESSEAN, 11/30).
          NOTES: Boca Resorts spokesperson Ron Castell, on
     Forbes' valuation of the Panthers: "They never come to us
     for information.  In most cases, they are off the mark"
     (BRIDGE NEWS, 11/29)....The Senators' US$16M drop in value,
     according to Forbes, is the "biggest percentage drop" in the
     NHL.  Senators Chair Rod Bryden: "(The survey) is based
     primarily on net revenue after tax" (OTTAWA CITIZEN, 11/30).

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