MLBPA OFFERING TITLE DEAL FOR NEW HR DERBY FOR AROUND $2M
After witnessing the success of MLB's HR Derby at the
All-Star Game, the MLBPA is "launching its own version"
called "Big League Challenge," and is telling "potential
sponsors that it has commitments from its top stars to
compete, including Sammy Sosa and Mark McGwire," according
to Terry Lefton of BRANDWEEK. The show will be taped in
February and "cut into 10 half-hour shows," with a one-hour
finale. It will air in primetime on ESPN on Thursdays from
April-June, 2000. The price tag for title sponsorship is
"around" $2M, which includes ESPN media (BRANDWEEK, 9/27).