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FINAL NATIONAL AND CABLE RATINGS FOR RECENT SPORTING EVENTS

          The following is a list of final national and cable
     Nielsen ratings from recent sporting events (THE DAILY): 

EVENT                           DATE  NET  TIME          RAT/SHR
NCAA Football: (regional)       09/18 ABC  3:30-7:00pm    2.9/8 
NCAA Football: (PSU-MIA)        09/18 CBS  3:30-7:00pm    4.4/12
NCAA Football: (regional)       09/18 CBS  8:00-12:00pm   7.5/15 
Fox "In The Zone"               09/18 Fox  12:30-1:00pm   1.1/4
"MLB on Fox": (regional)        09/18 Fox  1:00-4:45pm    2.4/7
Ryder Cup Preview               09/18 NBC  1:30-2:30pm    0.9/3
NCAA Football: (MSU-ND)         09/18 NBC  2:30-6:15pm    3.1/9
"The NFL Today"                 09/19 CBS  noon-1:00pm    2.4/7
NFL on CBS: (regional)          09/19 CBS  1:00-4:15pm    8.1/20 
NFL on CBS: (DEN-K.C.)          09/19 CBS  4:15-7:30pm   12.6/27
"Fox NFL Sunday"                09/19 Fox  noon-1:00pm    3.7/11
NFL on Fox: (regional)          09/19 Fox  1:00-4:15pm   11.1/27
IAAF Grand Prix (T&F)           09/19 NBC  2:00-3:00pm    1.0/2
Road To The Breeder's Cup       09/19 NBC  3:00-4:00pm    1.0/2
Le Mans Series: Petit Le Mans   09/19 NBC  4:00-6:00pm    1.0/2
Monday Night Football:(ATL-DAL) 09/20 ABC 9:00pm-12:00am 15.5/25

                                             US   COV
EVENT                            DATE  NET  AREA AREA  SHR   000
NCAA Football: (WAS-BYU)         09/09 ESPN  2.3  3.0   5   2306
NCAA Football: (PITT-PSU)        09/11 ESPN  2.3  3.0   8   2333
Winston Cup: Exide Batteries 400 09/11 ESPN  2.8  3.6   7   2783
NFL: (Steelers-Browns)           09/12 ESPN  7.3  9.6  15   7372

          NFL NOTES: Through two weeks, CBS' NFL coverage is
     averaging a 10.6/24, up 31% from last year's 8.1/20.  Fox is
     averaging a 10.3/25, down 2% from last year's 10.5/25.
          NOTE: "MLB on Fox" is averaging a 3.0/9, which is even
     with last year's average through the same weekend (Fox).  
          For broadcast numbers, one ratings point = 1,008,000
     homes.  For cable, "Cov. Area" = % of homes tuned in to that
     program in that network's universe of subscribers. 

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