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JUST EARNED IT: NIKE RELEASES IMPROVED FIRST-QUARTER RESULTS

          Nike's first-quarter earnings of $200M, or $.70 a
     share, is a 25% increase over the year-ago period, but its
     reported $2.5B in revenue marked no growth from a year ago,
     according to Deborah Adamson of CBS MarketWatch.  In the
     year-ago quarter, Nike reported net income of $164M, or $.56
     a share, on sales of $2.5B.  Nike Chair Phil Knight said
     that "sharply improved" gross margins in Europe and Asia as
     well as "careful management of costs" helped the company's
     earnings finish $.04 ahead of Wall Street's estimate.  U.S.
     footwear sales grew 3% to $941M, apparel "weakened" by 11%
     to $332M, and domestic sales of sports bras "dropped" 2% to
     $1.3B.  Also, global footwear grew 4% while worldwide
     apparel revenue was down 6% (CBS MarketWatch, 9/17). 
     Knight: "U.S. apparel is by no means fixed, but we did see
     signs that the revenue decrease is mitigating."  In a
     conference call after the earnings were released, Nike
     President Tom Clarke added, "The reality is [apparel sales]
     is a big athletic industrywide issue.  Branded athletic
     apparel is losing share" (REUTERS, 9/17). The AP's William
     McCall writes that while analysts said they were "concerned
     about the eighth straight quarter of weak clothing sales" in
     the U.S., they were "impressed by the strength of the
     recovery in Asia" (AP, 9/17).  CNBC's Patrick Bolland said,
     "What's important here is they had cost cutting.  The
     margins were higher across Europe and across Asia."  It
     "will be a stock to watch."  Nike was up 9/16 yesterday, to
     close at 54 3/4 ("Business Center," CNBC, 9/16).




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