Sports Media

LIGHTNING STRIKES: TEAM LANDS PROMINENT TV RIGHTS AGREEMENT

8.25.1999

          The Lightning announced yesterday that it has landed
     its "most extensive" TV rights package in club history,
     according to Tom Jones of the ST. PETERSBURG TIMES, who
     writes that the agreement calls for 51 games to be shown on
     the Sunshine Network with nine additional games to be
     carried by WTTA-WB.  Financial terms of the deal were not
     disclosed.  In addition to carrying Lightning games,
     Sunshine has agreed to produce two different Lightning shows
     during the regular season: a 30-minute pregame show, "NHL
     Lightning Tonight," which will air before each of the games
     on Sunshine; and "Lightning Weekly," a weekly 30-minute
     "news and notes" program.  Sunshine will also produce a 30-
     minute preseason special (ST. PETERSBURG TIMES, 8/25).

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