WELCOME TO THE MACHINE: TOP BOX TO HOOK UP ARENA SUITES

          SC-based Top Box, which wires sports arena luxury boxes
     with systems providing Web access, videoconferencing and
     "other high-tech offerings," will announce deals next month
     with 21 sports arenas to "install its communications
     package," according to David Sweet of the WALL STREET
     JOURNAL.  Top Box Founder & CEO Tracy McGee "wouldn't
     divulge" the deals, but said that "one-third of the stadiums
     are outside the U.S."   The Top Box system costs $55,000 per
     suite.  McGee "expects" Top Box to gross $30M this year, and
     ad sales will "comprise a chunk" of Top Box's income, as a
     two-minute Cadillac commercial could run "on one of the two
     17-inch computer screens within the suites."  At the moment,
     Pro Player Stadium is the "only stadium wired with the
     technology" (See THE DAILY, 1/6) (WALL ST JOURNAL, 8/11)