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Volume 25 No. 152
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          NASCAR: Driver Rick Mast, on Universal Studios becoming
     primary sponsor of his Cale Yarborough-owned Ford (See THE
     DAILY, 6/14): "It just couldn't come at a better time.  I
     mean, it's pretty unheard of for this time of year, and this
     part of the season, for a major corporation to come on board
     for a race car as a racing sponsor."  Mast wore a Woody
     Woodpecker hat and shirt ("RPM 2Night," ESPN2, 6/15)....Jeff
     Gordon and his wife, Brooke, "spent six hours" in Orlando in
     January shooting a TV spot for "Fritos Chili and Scoops." 
     The product is available in the Southeast and will be rolled
     out nationally next year (NASCAR WINSTON CUP ILLUSTRATED,
     7/99 issue)....CBS Senior VP/Marketing Keith Ritter, whose
     net is partnering with NASCAR to present "NASCAR Rocks," a
     summer concert tour featuring the Allman Brothers, on the
     band's appeal to young fans: "To kids today, the Allman
     Brothers are like the Grateful Dead -- there's a lot of
     interest in those groups from the 1970s" (AD AGE, 6/14).
          NOTES: Philips has signed on as a sponsor of the UEFA
     European soccer championship for 2000, which will be held in
     Belgium and Holland.  The company gets the rights to
     advertise "around all the live TV broadcasts" of the
     tournament's matches, as well as use of the event's logo in
     ads and promos (AD AGE, 6/14)....As part of an $8M marketing
     effort, CA-based Fogdog Sports launched a series of TV spots
     this week from S.F.-based OWN&P, which will feature the
     theme "Your anytime, anywhere sports store" (Fogdog).
     ....MasterCard is "seeking at least" $15M in damages in a
     lawsuit filed in federal court in NY, alleging that HBO "has
     ripped off" MasterCard's "Priceless" ad campaign.  HBO
     "spoofed" the spot in an ad for "Arli$$," which puts prices
     on things such as "signing No. 1 draft pick" and negotiating
     shoe contracts, and then says, "Having no scruples:
     priceless."  The tag: "There are some men money can't buy. 
     Arliss isn't one of them" (WALL STREET JOURNAL, 6/16).